Marc Plotkin...what's his deal?

I'm a musician…

I'm an entrepreneur…

  • I co-founded "DecisionDesk," the first multimedia-enabled online application for colleges, in use at thousands of universities worldwide. Acquired by Embark.

  • I founded "WiFi Music School," an online marketplace for private music lessons via Skype with some of the top musicians and educators in the world. Acquired by Flint Hills Music.

  • I was listed as one of Bloomberg Businessweek's Top 25 Entrepreneurs for my work starting "CitizenGroove" (later renamed to "DecisionDesk")

  • 2024: my main entrepreneurial focus is a project I created called "Beast," which is a bespoke A.I. that completely rethinks music marketing. Currently in use for both independent and major-label acts.

I'm a professor…

  • I teach at NYU's Clive Davis Institute of Recorded Music

  • Sometimes creating art, sometimes creating business plans; I get to blend my interests in music and entrepreneurship and teach students to architect sustainable (and hopefully profitable) careers in the music industry

  • A conversation series I host at the university has brought in some of the most influential names in music, technology, and business, including Jack Dorsey (co-founder of Twitter & Square), Scooter Braun (manager to Justin Bieber, Ariana Grande, Kanye West), Ryan Holiday (best-selling author), Theo Katzman & Jack Stratton (Vulfpeck), Rostam (Vampire Weekend), Rob Moose (Phoebe Bridgers), Merck Mercuriadis (founder of Hipgnosis Songs Fund), Jack Conte (co-founder of Patreon, band-member in Pomplamoose, and Scary Pockets), Sylvan Esso, Herb Alpert, and many more.

  • My students have gone on to write number-one hit songs, launch new music festivals, win Grammy awards, and, most importantly, make what they want to make on their own terms