Creative Marketing Strategies (Group 2)

Creative Marketing Strategies - Lesson 3

Peter Thiel was the Co-Founder of Paypal and the first investor in Facebook. Watch him discuss the idea of "Perfect Competition". He refers only to technology and businesses (as that's his area of expertise), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

Watch Peter discuss "How to Build a Monopoly". Again, he refers only to technology and businesses (as that's his area of expertise), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

And lastly, watch Peter discuss "The Psychology of Competition". He continues to refer solely to technology and businesses (...and the orthogonal thinking don't stop!), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

Read Chapter 2: "The Law of the Category" from Al Ries and Jack Trout's "The 22 Immutable Laws of Marketing", comment below with your thoughts and feel free to respond directly to each other.