Creative Marketing Strategies (Group 2)

Creative Marketing Strategies - Final Project

Create a Video Presentation explaining how you'll hit each major point we've discussed in class for your offering. Both the clarity of your ideas and whether or not you hit each required point below will determine your final grade. See my example HERE.

REQUIRED POINTS:

- Why?
- How?
- What?
- What / Who are you orthogonal to?
- Who are your fans? What do they spend money on?
- What category have you created?
- How are you a monopoly?
- Will you market before, after, or during creating?
- How will you find Product-Market Fit?
- How will you engage your first followers?
- How will you gather feedback?
- How will you monetize? (If using the "1K True Fans" method, be specific on what you'll offer)
- How will you drive traffic? (If using the "Quant-Based Marketing" method, be specific on who you're targeting and what some of the numbers are)
- How will you acquire press coverage? (If using the "Trading Up the Chain" method, be specific about which outlets you're targeting and why)
- What will you ask of your fans?
- How will you utilize partnerships?
- Anything else I should know about your plans?

Creative Marketing Strategies - Lesson 5

Read / Watch / Comment:

Read / Watch / Comment:

Read / Watch / Comment: ---- (For Context, yes this is an article about a company's strategies related to a Kickstarter campaign....but MUCH more than that, it's an amazing case study of successfully implementing Quant-Based Marketing to make success inevitable rather than up to chance)

Complete these tasks and submit:

Creative Marketing Strategies - Lesson 3

Peter Thiel was the Co-Founder of Paypal and the first investor in Facebook. Watch him discuss the idea of "Perfect Competition". He refers only to technology and businesses (as that's his area of expertise), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

Watch Peter discuss "How to Build a Monopoly". Again, he refers only to technology and businesses (as that's his area of expertise), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

And lastly, watch Peter discuss "The Psychology of Competition". He continues to refer solely to technology and businesses (...and the orthogonal thinking don't stop!), but everything he is saying can be applied to the music world. Comment below with your thoughts and feel free to respond to each other directly!

Read Chapter 2: "The Law of the Category" from Al Ries and Jack Trout's "The 22 Immutable Laws of Marketing", comment below with your thoughts and feel free to respond directly to each other.

Creative Marketing Strategies - Lesson 2

Watch Apple's Internal Marketing Meeting (start at 3:11 if it doesn't automatically start there) and comment below with your thoughts. Feel free to respond to each other directly!

Read "Proudly exclude some people" by Derek Sivers and comment below with your thoughts. Feel free to respond to each other directly!

Read "Imogen Heap Connects with Her Fans" and comment below with your thoughts. Feel free to respond to each other directly!